AIGA Las Vegas, Creative Color and Sappi bring you the latest issue of The Standard, A Sappi Guide to Designing for Print: Tips, Techniques and Methods for Achieving Optimum Printing Results.

Issue three of The Standard examines ways that varnish and coatings can be used as a design technique. Filled with practical and informative tips, print demonstrations, and a glossary of important terms, The Standard serves as a bridge between the technical and the creative. It is intended to be used as an educational reference tool, surveying techniques from the simple to the complex. Examples are provided for visual comparison and as food for thought when considering design options.

Renowned designer and writer team Kit Hinrichs and Delphine Hirasuna will elaborate on the uses of print techniques to convey meaning and discuss the collaboration between the creative team and printer to develop a successful piece of written and visual communication.

 

Enjoy hors d'oeuvres and beverages, and participate in a question-and-answer session with these two publishing industry legends. Seats are limited, reserve today.

 

After the presentation, help kick of the Vegas Valley Book Festival and stay for Storyteller's Art – Storytelling Through Words and Images. Hinrichs and Hirsuna will descibe their collaboration on a number of different projects, revealing how  “design is called upon to support text, and writing in turn, informs the design.